Michael F. Sciortino, Sr. Executive Vice President, Managing Director, Head of Distribution, CMG
Differentiation is more important today than ever before. The speed of technology demands that you constantly adapt and adjust. You can only create real value for your clients by understanding what is important to them.
Think for a moment. What are you doing to position your business as a special, distinctive and compelling solution for your clients and prospects?
Here are 3 critical questions you might want to craft answers to.
1) Why should I do business with you and your company?
Unfortunately, many companies don’t currently have a good answer to that question. Is it because they don’t have a shared mindset or is it because the leadership has not communicated their vision to their employees? If you think about it, how can any company outperform if their own employees can’t articulate why clients and prospects should do business with them? Is your message clear? If not, craft an answer and set yourself apart.