…Tips for successful seminar selling
Michael F. Sciortino, Sr.
Executive Vice President, Managing Director, Head of Distribution
CMG
Luck is where preparation and opportunity intersect. The sky’s the limit…really! So why not adequately prepare? Have you ever attended a Broadway play? If so, you know the quality of these productions. What you may not have realized is the hours and hours of preparation and practice that go into the production. This is a proven formula for success.
Pro Tip: Rehearse in front of the mirror
to improve your technique
In our business, those who successfully market using seminars prepare as well. The best I have seen have a way of conveying enthusiasm and passion for their topic. I remember early on in my career asking a successful advisor how he became such an accomplished speaker. His formula was simple. Prior to the evening of the seminar, it was not uncommon for him to deliver that presentation numerous times to an audience of one, his mirror. That enabled him to work out the proper pauses, correct voice inflections and practice necessary mannerisms to connect with his audience.
This also allowed him to become increasingly comfortable with the presentation and enabled him to anticipate the points that would prompt questions from the audience.
By showing up at the seminar well rested, relaxed and confident, he was able to simply explain his topic to his audience in a deliberate and understandable way.
As Plato said, “The first and best victory is to conquer self.” Once we do this we are able to present with a clear mind that will be open to the possibilities and opportunities that are all around us.
If you really want to see your business explode, take the time and prepare to present on a topic you are passionate about. The famous golfer Gary Player summed it up perfectly when he said, “The harder you work, the luckier you get.” How true! – Mike Sciortino
