As an advisor, you garner trust by having a belief system that enhances your client’s lives and demonstrates a genuine hopefulness for your client. Trust matters today more than ever. Why? Think about what the key considerations your clients have prior to making a buying decision? At the top of most lists is trust.
What influences who they trust? While it’s a personal preference based on their experiences, one thing is certain, advisors earn trust through openness, integrity and the consistency of their actions.
When I think of the process of cultivating trust, I think of the saying, “it’s not a sprint, it’s a marathon.” Earning trust requires diligent effort over time.
We’ve all heard that clients do business with people they like and trust. As an advisor, why not make trust your competitive advantage?