“Life is really simple, but we insist on making it complicated.” – Confucius
With all the noise in their lives, clients are begging us to make their lives simple. Being busy is most often used as an excuse for avoiding the few critically important but uncomfortable actions like planning for retirement or saving for a child’s college tuition.
This is where you add tremendous value. As Steve Jobs said, “That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” Once you simplify your story, your practice will flourish.
Let’s look back to the good old days for a prime example of simplicity. Small town doctors were masters at simply explaining a course of action for their patients. They knew all the technical jargon yet related to their patients in a very understandable manner.
“Everything should be made as simple as possible, but not one bit simpler.” – Albert Einstein
Today, think of all the examples of successful companies that have embraced simplicity.
- Coke is it!
- Just do it!
- The right way to invest.
Yes, simplicity is the new sophistication. It makes perfect sense. Complex communication breeds mistrust and inaction. Simplicity breeds deep understanding and action. Most of the language we use in our industry is scary and foreign to our clients. So…
- Say what you can do simply.
- Challenge yourself to constantly keep it simple. In time you will acquire the skill to keep your message simple yet significant.
To sum it up, here are the words of Ronald Reagan, “They say the world has become too complex for simple answers. They are wrong.”
Keep it simple! – Mike Sciortino