Mark Twain once said, “Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did. So throw off the bowlines, sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” On a recent trip to Mexico with family and friends, we did just that. We went zip lining and rappelling. There’s always a new challenge to keep us motivated. We were all in with no turning back!
After we completed this thrilling adventure, I thought about how similar this was to our client’s journey to accomplish their dreams and reach financial freedom. The zip lining adventure was completed because of the safety precautions our guides had implemented. They knew what the critical threats and challenges were and accounted for them. They took the time upfront to explain to us what to expect and how to maneuver effectively. In our business, I find that the most successful advisors set clear expectations for their clients.
Throughout our adventure, our guides were with us all the way offering advice and guidance. As we zip lined, we stayed connected to the cord as we traversed through the jungle and across deep and wide canyons. Your clients have a similar experience when the market delivers times of volatility. They encounter unexpected twists and turns. This is when you fulfill your obligation to them to keep them on course. Like investing, we held on through highs and lows on our way to a safe landing as might be the case for our clients as they move toward a well planned and comfortable retirement.