Plato said,” Human behavior flows from three main sources: desire, emotion and knowledge.” Since these three areas greatly impact the choices our clients make, we will examine them closely today.
When was the last time you closed your door, got your mind off of the day-to-day running of your business and sat down with a clean sheet of paper to write down your thoughts and ideas about how you have interacted with your clients?
As your client’s advisor, educating them about the strategies and investments that may benefit them the most is essential. It’s the desire and emotion that often times gets a little tricky. So let”s take a close look at how your clients behave and how you can address some of their biggest concerns. Here are six areas you need to be familiar with: