This weekend we were in beautiful Boston visiting friends. However, it was no ordinary Fall Boston weekend. It just so happened that the town was full of excitement for the final Red Sox home series as they hosted certain Hall of Famer and retiring Yankee Derek Jeter and his Yankees. I saw several fathers and sons that were there to witness this special moment in history.
I still remember like it was yesterday the evening my dad brought me to see my first professional baseball game. The Yankees had come to town. What a night! Prior to the start of the game, as we stood along the rail by the field, Yogi came over, smiled and shook my hand. Wow, as a kid, was I pumped! Little did I know then that I was meeting one of the premier thought leaders of our generation. Who doesn’t love Yogi? He played 19 years for the Yankees, played in 10 World Series Championships and is a Hall of Famer.
Although baseball initially made him famous, Yogi became a fan favorite for his unbelievable ability to put a smile on people’s faces. I guess you can say Yogi was a connector. He realized that a smile happens in a flash but its memory can last a lifetime, and it has with me.
Today, let’s pause for a moment, grab a cup of coffee and connect with some of Yogi’s simple and humorous sayings.
“When you arrive at a fork in the road, take it.”
“The future ain’t what it used to be.”
“If you don’t know where you are going, you might wind up someplace else.”
“If the world was perfect, it wouldn’t be.”
“I always thought the record would stand until it was broken.”
Ah, the humor and simplicity of it all. It’s amazing how any one of Yogi’s sayings could also apply to our business today. Think about it for a moment as we continue to strive to present the jargon of our industry in words our clients can understand and relate to. Smile, it raises your face value. – Mike Sciortino